The Lone Signal message consisted of two key components: a background hailing component and a more complex message component. The hailing component was designed by planetary scientist Michael W. Busch; it used a universal binary code system and generated coherent mathematical statements about the laws of physics and the Earth's position in the galaxy.
The hailing component was designed to be easily decoded by an extraterrestrial civilisation. It repeated an average of three times to allow the receiver to decode it any time the observation begins. Some parts repeated more often than others. The hailing component was intended to serve as a "Rosetta Stone", so to speak, for understanding the more complex message component. This consisted of short, 144-character long statements. These messages were posted in different languages and with different content from the Lone Signal website.
Individuals who signed up to the website to send messages with Lone Signal were allowed to send one message for free and then had to buy "message credits" worth US$0.25 per message sent to fund the operation of the project. However, the project ceased operations shortly after it began due to a lack of funding.