Wissenschaftsjahr 2014 - Die Digitale Gesellschaft

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Mo, 30.6.2014 | 19 Uhr

Book Launch: Rethinking Gamification

The Gamification Lab and meson press are inviting you to the RETHINKING GAMIFICATION Book Launch! 

Vorschaubild zur Veranstaltung

Gamification marks a major change to everyday life. It describes the permeation of economic, political, and social contexts by game-elements such as awards, rule structures, and interfaces that are inspired by video games. Sometimes the term is reduced to the implementation of points, badges, and leaderboards as incentives and motivations to be productive. Sometimes it is envisioned as a universal remedy to deeply transform society toward more humane and playful ends. Despite its use by corporations to manage brand communities and personnel, however, gamification is more than just a marketing buzzword. States are beginning to use it as a new tool for governing populations more effectively. It promises to fix what is wrong with reality by making every single one of us fitter, happier, and healthier. Indeed, it seems like all of society is up for being transformed into one massive game.

The contributions in RETHINKING GAMIFICATION offer a candid assessment of the gamification hype. They trace back the historical roots of the phenomenon and explore novel design practices and methods. They critically discuss its social implications and even present artistic tactics for resistance. It is time to rethink gamification!

The Gamification Lab is part of the Centre for Digital Cultures, affiliated to Leuphana University Lüneburg. 

Auf einen Blick

Wo: Lüner­tor­s­traße 20
21335 Lüneburg
Mondbasis
Wann: Mo, 30.6.2014 | 19 Uhr
iCal speichern
Kontakt: Centre for Digital Cultures, Leuphana Universität Lüneburg
Herr Prof.
Mathias Fuchs
E-Mail
Telefon: 04131 677 9002
Behinderten- gerecht: Keine Angaben
Kategorie: Sonstiges 
Für wen: Erwachsene 
Mehr Info: Zur Website

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